Answering your consumer questions – quickly and cost effectively

You have a new product or service idea – naturally, you’re excited about it, but how do you know whether anyone will buy it?

Your current product sales have taken a dive – need to find out why consumers are opting for competitor brands or alternative products?

Battling to keep good staff members? Need to find out staff attitudes?

Want to know what your customers are thinking?  How do they feel about your business?

Our answer to the above – Research Online

RESEARCH ONLINE - a platform for conducting research directly with consumers of FMCG products on behalf of brand managers, marketers and business owners. Our platform extends to confidential staff surveys and customer feedback.

With our online research offering, we can help arm your business with quality data on which to base your business and product strategy decisions.

Benefits of Online Research

RESEARCH ONLINE - a platform for conducting research directly with consumers of FMCG products on behalf of brand managers, marketers and business owners. Our platform extends to confidential staff surveys and customer feedback.

With our online research offering, we can help arm your business with quality data on which to base your business and product strategy decisions.

Benefits of Online Research

Cost Saving

Using online surveys, we conduct extensive market research at a fraction of the cost of traditional research – we will still provide you with valuable insights to deliver exactly what consumers, customers or staff want.

Beneficial For Your Business

To ensure your business is a success, it is important to base your strategic decisions on detailed information and regular monitoring of results.
For entrepreneurs and smaller companies with limited financial resources and time pressures, making decisions without research-based data could be disastrous.

When you need quick, on-point answers to questions about your consumers’ or customers’ needs, Research Online is the perfect platform.

User-Friendly Research

Our online consumer and staff surveys are designed in accordance with the parameters of your specific target market to be user-friendly and quick to complete, enabling you to gather quality data.  We will present results in a way that is easy for you to interpret.

Cost Saving

Using online surveys, we conduct extensive market research at a fraction of the cost of traditional research – we will still provide you with valuable insights to deliver exactly what consumers, customers or staff want.

Beneficial For Your Business

To ensure your business is a success, it is important to base your strategic decisions on detailed information and regular monitoring of results.
For entrepreneurs and smaller companies with limited financial resources and time pressures, making decisions without research-based data could be disastrous.

When you need quick, on-point answers to questions about your consumers’ or customers’ needs, Research Online is the perfect platform.

User-Friendly Research

Our online consumer and staff surveys are designed in accordance with the parameters of your specific target market to be user-friendly and quick to complete, enabling you to gather quality data.  We will present results in a way that is easy for you to interpret.

Examples of the type of research problems that are perfectly suited to online research are:

  • A new product concept

Here online market research is done to evaluate whether your new product idea meets a need for your target market.

  • Packaging change

If you are thinking about changing or altering your packaging, we will examine how this would affect the perception of your target audience and what the impact would be on your business.

  • Tagline or slogan change

We conduct research to ascertain whether your target audience would understand your new tagline and whether it is effective at conveying the brand message correctly.

  • Staff Attitude Surveys

Our research will help you find the most prevalent perceptions about your company amongst internal staff members

  • Customer Satisfaction Surveys

Research Online is the perfect platform to measure customer satisfaction amongst your database of clients, using Net Promoter Score® or any preferred technique.

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NOW IS THE TIME TO TAKE ADVANTAGE OF THE BENEFITS OF TECHNOLOGY – AND GET AHEAD OF THE COMPETITION.

Who forms part of our panels?

To get the most accurate data from your research, we have to find the perfect panelist. We would either use a list of POPI-compliant contacts provided by you or we will use our own opted-in database of consumers.

These consumers are screened to ensure they qualify for your online survey and those who complete questionnaires stand a chance of winning prizes.