Online market research that is convenient and effective
Research Online is a helpful platform that connects you with consumers of FMCG products or your own database of customers. Insightful research is carried out using efficient online consumer surveys. The strategic data delivered by the survey will provide the assurance that your products are fulfilling the needs of your target consumer.
What we offer
The panelists used are drawn from your internal customer database or are targeted groups drawn from our list of panelists that fulfil your set criteria.
The benefits of our consumer online research surveys:
- User-friendly surveys
- Quick and easy to complete
- A screened and qualified target group
- No geographical limits of participants
- Objectivity
- Customised, with content adapted for further research
- Easy to interpret and understandable results
What we offer
The panelists used are drawn from your internal customer database or are targeted groups drawn from our list of panelists that fulfil your set criteria.
The benefits of our consumer online research surveys:
- User-friendly surveys
- Quick and easy to complete
- A screened and qualified target group
- No geographical limits of participants
- Objectivity
- Customised, with content adapted for further research
- Easy to interpret and understandable results
How does it work?
If you need input from a group of customers about your products, our surveys make it easy to get quick and reliable answers.
Here is our step-by-step market research process:
How does it work?
If you need input from a group of customers about your products, our surveys make it easy to get quick and reliable answers.
Here is our step-by-step market research process:
○ Fill in our contact form to get more information
○ Receive a short briefing document to fill out about your requirements
○ Receive a proposed research sample, timing schedule and quote
○ An agreement is signed
○ A 50% deposit launches the survey
○ More information about your expectations is gathered
○ The online consumer survey is conducted
○ You will receive the results
○ The final 50% payment concludes the survey
○ Fill in our contact form to get more information
○ Receive a short briefing document to fill out about your requirements
○ Receive a proposed research sample, timing schedule and quote
○ An agreement is signed
○ A 50% deposit launches the survey
○ More information about your expectations is gathered
○ The online consumer survey is conducted
○ You will receive the results
○ The final 50% payment concludes the survey
Why do online market research?
Online market research helps you get answers for those product questions where you need input from your customers. Say, for example, you have a new product idea that you are thinking of launching or a new feature that your customers will need to pay extra for. Quick online surveys can tell you whether your customers require your product, whether they will pay money for it and where they would look for it in-store.
Online market research can also tell you how your brand is being perceived or if a change of logo, colour or packaging could make you unrecognisable to your consumers. Online market research is will assist in avoiding costly mistakes and possibly losing the interest of your target market.
Why do online market research?
Online market research helps you get answers for those product questions where you need input from your customers. Say, for example, you have a new product idea that you are thinking of launching or a new feature that your customers will need to pay extra for. Quick online surveys can tell you whether your customers require your product, whether they will pay money for it and where they would look for it in-store.
Online market research can also tell you how your brand is being perceived or if a change of logo, colour or packaging could make you unrecognisable to your consumers. Online market research is will assist in avoiding costly mistakes and possibly losing the interest of your target market.
Our Panelists
Our panelists are groups of people that have been chosen specifically for your brand because they are either past / current customers or fulfil important criteria such as age, gender, buying habits etc. These criteria are pivotal to receive survey answers that are accurate and responsive. Panelists are POPI compliant and screened before participation in any online survey. Once the full questionnaire is completed, panelists will receive an incentive for their participation. By having a refined target audience, your results will be more cost-effective, timely and accurate.
Our Panelists
Our panelists are groups of people that have been chosen specifically for your brand because they are either past / current customers or fulfil important criteria such as age, gender, buying habits etc. These criteria are pivotal to receive survey answers that are accurate and responsive. Panelists are POPI compliant and screened before participation in any online survey. Once the full questionnaire is completed, panelists will receive an incentive for their participation. By having a refined target audience, your results will be more cost-effective, timely and accurate.