What we look for in a panelist
Market research helps businesses find out what their target audience wants. With the right feedback, a business can create a successful product that satisfies the needs of its consumers. Therefore, it all starts with finding the right people to answer the questions.
Companies may ask a list of their past consumers to answer their questions, but they may need more people for feedback to get reliable data. In that case, Research Online taps into our extensive database of panelists that mirrors the target consumer.
Market research helps businesses find out what their target audience wants. With the right feedback, a business can create a successful product that satisfies the needs of its consumers. Therefore, it all starts with finding the right people to answer the questions.
Companies may ask a list of their past consumers to answer their questions, but they may need more people for feedback to get reliable data. In that case, Research Online taps into our extensive database of panelists that mirrors the target consumer.
The key criteria established by the client could include:
○ Age
○ Gender
○ Race
○ Relationship status
○ Education
○ Household contents / information (Socio-economic measure)
○ Job title
○ Hobbies
○ And other specifics related to the business/products being tested
Once the key criteria have been defined, we further narrow down the potential panelists according to relevant parameters to ensure the most accurately aligned test group for the online research study.
Once the key criteria have been defined, we further narrow down the potential panelists according to relevant parameters to ensure the most accurately aligned test group for the online research study.
What we expect from a panelist
They must qualify for the online research project
Be willing and ready to answer the online surveys in a prompt turnaround time
Ensure they are well informed about the products or services in question
Be diligent about answering honestly and accurately
What a panelist can expect from us
Keeping in touch with panelists helps us keep response rates high. We ensure they are kept in the loop about the research content, the number of questions and what reward they will be receiving for their answers. Open communication allows for more accurate answers and data collection. Panelists can also expect their responses to be kept private and not made public without their consent, hence confidentiality is paramount.
Rewards for a panelist
Incentives and rewards are key to attracting and retaining helpful panelists. Panelists that participate in surveys generally have an opportunity to win a prize or will receive an alternative incentive, depending on the specific project.
What a panelist can expect from us
Keeping in touch with panelists helps us keep response rates high. We ensure they are kept in the loop about the research content, the number of questions and what reward they will be receiving for their answers. Open communication allows for more accurate answers and data collection. Panelists can also expect their responses to be kept private and not made public without their consent, hence confidentiality is paramount.
Rewards for a panelist
Incentives and rewards are key to attracting and retaining helpful panelists. Panelists that participate in surveys generally have an opportunity to win a prize or will receive an alternative incentive, depending on the specific project.